More Than a Name: An Introduction to Branding Melissa Davis

ISBN: 9782884790598

Published: November 1st 2005

Paperback

192 pages


Description

More Than a Name: An Introduction to Branding  by  Melissa Davis

More Than a Name: An Introduction to Branding by Melissa Davis
November 1st 2005 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 192 pages | ISBN: 9782884790598 | 10.75 Mb

How do you make someone choose your shampoo over the other 29 brands on the shelf? Thats the kind of make-or-break question every marketing professional faces every day. Here-in a form that will instruct and inspire students of art and design,MoreHow do you make someone choose your shampoo over the other 29 brands on the shelf? Thats the kind of make-or-break question every marketing professional faces every day. Here-in a form that will instruct and inspire students of art and design, future copywriters and marketers, as well as any interested businessperson-is a practical introduction to the art and science of branding.

Using dynamic graphics and the examples of some of the worlds most successful products, it provides a complete, idea-packed overview of the field: product design, packaging, icons, brand identities, the in-store experience, co-branding, advertising, and working across international boundaries.



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